As users entered their favorite site, they were met with a Prototype 2 homepage takeover with roadblocks featuring title treatment, key character artwork and release messaging. The 300×250 unit included a call to action to "Unleash the Power of Revenge". Upon initiation, the site kicked to the side to reveal a fully branded background and video player, which auto-played the game trailer.
Sidekick unit featuring synched animation.
Infection dynamic reskins.