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Transformers 3: Dark of the Moon – Complex Overlay

For the release of Transformers 3: Dark of the Moon, we created an immersive experience where users saw the CraveOnline homepage dynamically transform to reveal a heroic warrior. When Optimus Prime appears, he's fully geared up for the Transformer's final battle. The video trailer plays upon completion of the animation.

Awards

  • ClickZ Marketing Awards: Best Use of Display Advertising.

  • thinkLA Interactive Awards: Best Use of Display Advertising.

  • Digiday Video Awards: Best In Banner Video.

View Demo