Transformers 3: Dark of the Moon – Complex Overlay

For the release of Transformers 3: Dark of the Moon, we created an immersive experience where users saw the CraveOnline homepage dynamically transform to reveal a heroic warrior. When Optimus Prime appears, he's fully geared up for the Transformer's final battle. The video trailer plays upon completion of the animation.

Awards

• ClickZ Marketing Awards: Best Use of Display Advertising.

• thinkLA Interactive Awards: Best Use of Display Advertising.

• Digiday Video Awards: Best In Banner Video.

View Demo